Choosing a Higher Education destination: Marketing of where, why and how?

This study attempts to contribute marketing services in higher education literature through the relationship between international students’ satisfaction with educational experiences and necessary adjustments by institutions augment their services. It also aims make theoretical contributions understanding criteria for university selection enrolment. The findings of offer administrative implications universities as well, regarding how they could appeal students emphasizing components institutional branding via online offline communication tools. Quantitative methodology was employed data collected a survey. Sampling strategy voluntary participation 197 replied Findings indicate that use personal contacts social relations finding institutions. Further, care about campus culture (safe or not), physical infrastructure library resources provided students.